IRVINE, Calif. (December 16, 2010)—Star Trac, a leading developer of premium commercial fitness equipment, and Advantage Fitness Products (AFP), the leading provider of full-service fitness facility planning, design, supply and service, today announced the signing of an exclusive, multi-year agreement for the sales and service of Star Trac products in non-membership based fitness facilities throughout the United States.
AFP, which specializes in the development and ongoing service care for over 15,000 clients around the world, will now provide the full spectrum of expertise for Star Trac’s distribution, marketing and client services. The company is an established leader in the hospitality industry, serving the hotel and cruise ship sectors, national universities and Fortune 500 corporations across the United States. For the past 10 years, AFP has been recognized as the largest commercial distribution partner for Precor, a competing fitness equipment manufacturer.
“This partnership is a tremendous opportunity for both companies to leverage the strengths of our collective distribution channels,” said Mike Leveque, President and COO of Star Trac. “We are proud to gain AFP’s client support and will gladly provide them with Star Trac’s world-class products and customer service.”
“We are thrilled to now present the most dynamic and comprehensive brand of products in the fitness industry to our valued clients. Our customers represent the most diverse and demanding corporate and institutional fitness environments in the United States,” said Bryan Green, President and founder of Advantage Fitness Products. “The depth, quality and innovation of Star Trac’s product line has been designed exceptionally around the user experience, which naturally appeals to our high-end clientele.”
“A true visionary in our industry, Bryan Green and AFP have pioneered the efforts to refine the ‘supply & support’ approach to non-traditional fitness facility care. The new distribution partnership is consistent with our company’s re-positioning strategy, which is centered on designing and developing high-quality, differentiated products” said Leveque.
This agreement follows Star Trac’s successful acquisition by Michael Bruno, a highly respected fitness industry veteran for over 20 years. The agreement with AFP is in strategic alignment with Bruno’s reorganization plan for Star Trac which focuses on expanding the depth of its product line and service to customers. The new partnership with AFP will strengthen the company’s ability to provide the product innovation, quality, reliability and customer service that have been the Star Trac brand legacy since 1988.
About Star Trac
Since 1988, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.
About Advantage Fitness Products
Advantage Fitness Products® is a leading provider of innovative fitness and wellness based solutions for commercial facilities worldwide. AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and support, and programs established to assist clients in maximizing their investments in fitness. AFP’s proprietary FitnessFacility.com program is a specialized fitness facility f management tool that provides efficient and cost effective support for the requirements of daily management. The company’s ADVANTAGE Line commercial fitness accessories provide safe, stylish, and hygienic enhancement to any fitness environment. For more information visit AFProducts.com or call 888-895-0547.