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STAR TRAC WINS GOLD’S GYM VENDOR OF THE YEAR AWARD
IRVINE, Calif., JULY 24, 2014 – Star Trac, a leader in developing advanced equipment for the fitness industry, announced today that Gold’s Gym has named the company Vendor of the Year - Equipment. The prestigious award is voted on by members of the Gold’s Gym Franchise Association and the Gold’s Gym corporate team based on their overall satisfaction with the company and their likelihood to recommend the vendor for future purchases.
“We are thrilled to have been named the Gold’s Gym Vendor of the Year,” explains Sal Pellegrino, Director of Key Accounts at Star Trac. “We have worked hard to foster a strong relationship with Gold’s Gym and to provide true solutions to their fitness needs, both at a corporate level and for the franchisees. This recognition signifies a complete team effort from every department at Star Trac from customer support and logistics to marketing and sales, all working together to deliver a superior customer experience to every Gold’s Gym facility.”
Pellegrino has spent the last three years working closely with Gold’s Gym corporate locations and franchisees to understand their fitness needs in order to provide personalized solutions to help achieve club-specific initiatives. Through unique and innovative products like the new TreadClimber® by Star Trac and the patented Max Rack® paired with industry-leading cardio, strength and group exercise equipment, superior customer service, and comprehensive support of the Gold’s Gym Franchise Association, Star Trac has earned the respect of Gold’s Gyms worldwide.
“Gold’s Gym has always been at the forefront of fitness, offering its members a variety of high quality, innovative fitness options to achieve their goals,” explains Mike Kelly, VP of North American Sales. “Sal continues to do an outstanding job of tailoring Star Trac’s high quality fitness equipment, programming, and service solutions to Gold’s Gym clubs to help fulfill their corporate initiatives in order to bolster their brand and member retention rates.”
Star Trac is a long-time partner and approved vendor of Gold’s Gym, the iconic health club company who will celebrate its 50th anniversary in 2015, and previously won the Vendor of the Year Award in 2007.
About Star Trac
Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.
The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that differentiate.
Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.