About Us

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness.


The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like BoxMaster®, Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today, more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. Star Trac is a brand of Core Health and Fitness and is headquartered in Vancouver, WA. Star Trac is a global distributor of commercial fitness equipment with Manufacturing at the Land America factory in Xiamen, China. Star Trac has offices in Irvine, CA; United Kingdom; Barcelona; Munich and China.


Core Health & Fitness dba Star Trac prides itself on providing products, programs and solutions that mold lifelong habits for health and fitness. Part of providing outstanding customer solutions is state-of-the-art industrial design, product development and manufacturing. Star Trac currently drives its product development in its Orange County, California industrial design center and showroom.

Today Star Trac products are produced in Independence Virginia, USA and the Fujian Province, Xiamen China. Our Independence Virginia factory has three decades of expertise in strength product development and has been and is the home of Nautilus Strength manufacturing one of the most well respected, well known strength brands in the world. Star Trac Products carry this legacy premier strength manufacturing and quality.

Our partner manufacturing facility in Xiamen, China known as Land America Health Fitness Co, LTD has a long history diverse manufacturing specializing in both quality fitness and medical products. Land America is an ISO 9000 certified quality facility and drives our cardiovascular product manufacturing supporting our global distribution network and international customer solutions.

Star Trac drives its product development and manufacturing with a very specific design philosophy that truly separates us as innovators in the fitness space. This philosophy centers on 5 specific points of design that our customer and their end users must validate. In the eyes of our users we must be Distinctive, Approachable, Intuitive, Motivational and Rewarding.